A person pushing light buttons

Drupal user experience

Convert visitors to buyers

User experience can make or break a website – and a business. We pride ourselves on making every element of Drupal UX the best it can be.

At Full Fat Things, we design and develop outstanding websites to please your customers and align with your business goals. And we’ll ensure the back-end functionality provides a first-class Drupal user experience for your staff too.

Drupal provides the ideal platform for building websites that convert visitors to buyers. Its modular format enables us to choose the best tools for each job. Our eager team then crafts exactly what you need, taking into account your target audience via an agreed set of personas. (Unsure about personas? We love them – scroll down to find out why.)

Drupal is also an ideal platform if you have any omnichannel ambitions and want to reap the benefits of personalisation.

full fat things client peer 1 logo

Peer 1

Global hosting specialist Peer 1 Hosting turned to us when it needed a single, self-service product. We’re hosting customers and we know the pain points when trying to set up hosting, but this wasn’t just for us! So we worked closely with Peer 1 and other partners to define the user experience for what is a hugely complex system behind the scenes.

The result? “Bloody brilliant!” and “Great work!” were among the client feedback on the resulting system.

What makes good user experience?

We always assume people are busy and fickle. That way, whatever we design will cater for the widest possible potential audience because we know we need to keep their attention.

When used by our experienced developers at Full Fat Things, Drupal is perfect for building fast-loading pages that won’t cause potential clients to abandon your site.

Drupal also plays nicely with other systems, whether importing or exporting data. Payment systems, for example, can be set up to present a seamless path through any ordering process. Check out our Drupal migration page to learn more.

The persona challenge

Great website design starts with your organisation’s ideal users in mind. Even if we know your brand – and even if one or more of us is a customer – we still need to know who you want to attract.

We can work with you to develop a set of ‘personas’ that typify these users, making it easier to identify with them and build to their needs. (Let’s face it, your target audience is very unlikely to be just Drupal developers.) Or we’re happy to use personas you’ve already developed.

We’re also guided by our own broader set of personas – what do they each need?

  • Neil knows nothing about your industry or your brand.
  • Raj knows what he needs from a business in your industry but doesn’t know your brand.
  • Lisa knows your organisation already and wants something from you.

The website we build needs to persuade all of them that your brand is the one they should do business with – and buy from again in future too. Conversion is key.

That’s why we focus on navigation that’s easy to use, clear product and/or service details, seamless payment and delivery processes, and fast-loading pages. All wrapped up in your brand’s look and feel.

User experience for staff

We’re big on making things comfortable for our team when they’re working, as everyone does a better job when they’re content and not distracted by fiddly interfaces. When we build for you, we do the same. We focus on the experience your staff will have when using the system – and we encourage you to do so as well.

Drupal is fantastic for administrators and editors as it lets them work via an interface that offers a more customer-centric view of each page.

In addition, we can support your staff as you migrate or build your site, and offer training to make the process as efficient as possible.

Omnichannel and personalisation

It’s a given that users expect to have a common experience with your brand across every channel. You can only provide this through careful control of the master data and how data flows between every touchpoint.

Drupal’s excellent data migration management and synchronisation abilities makes it perfect for an omnichannel environment. We can build you a phone app too – one that calls Drupal’s API to extend your reach.

Drupal is also ideal for managing personal data across multiple channels and sites, enabling personalisation that extends into your marketing function. And marketing teams love that!